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Black Friday Unreserved Jewellery Auction inc. Gold & Jewellery, Watches, Designer Bags & more

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If you’re staring down December with that familiar “what on earth do I get them?” panic, First State Auctions is about to hand you a lifeline. Their upcoming Black Friday Weekend Auction, running from 23 November at 8:15 pm AEDT through to 30 November at 8:00 pm AEDT, brings more than a hundred unreserved lots to the table — everything from gold bullion and diamond jewellery to Swiss watches and designer handbags.

Because the lots are unreserved, items will sell for whatever the highest bidder offers. That’s exciting if you’re bargain-hunting and slightly dangerous if you’re a last-minute impulse-gifter (we’ve all been there). With over 400-plus lots up for grabs, it’s essentially a digital treasure hunt timed perfectly for Christmas.

Interesting Lots Worth a Look

Scrolling the catalogue feels a bit like wandering through a luxury department store where everything has a chance of selling for less than retail. A few highlights:

Rolex Submariner Date “Kermit” – Ref. 16610LV

The Submariner Kermit is catnip for watch enthusiasts — iconic, robust, and instantly recognisable with its green bezel. If someone on your Christmas list has been muttering about “grail watches,” this could be the one.

Bvlgari Serpenti Viper Diamond Bracelet

Bold, glamorous and wildly high-impact, this is the sort of gift that turns Christmas morning into an event. Think: glitter, champagne, and that moment when everyone else realises they’ve been out-gifted.

Hermès Kelly 35

It’s Hermès — the name alone does half the talking. A Kelly in strong condition is the kind of present people remember for decades. If you want to go for maximum “wow” without having to stalk an Hermès store for months, this is your shortcut.

Chanel Large Double Flap in Black Caviar

A forever bag. Understated but unmistakably Chanel, and one of the most giftable items in the whole catalogue.

5.04ct Diamond Tennis Bracelet

A classic that never goes out of style. Perfect if you want something high-impact but still refined — the jewellery equivalent of a confident whisper.

And that’s barely scratching the surface. The auction also includes loose diamonds, coloured gemstones, gold bars, designer shoes and a surprisingly charming assortment of rings and pendants.

Why It’s Worth a Look Before Christmas

Three reasons make this auction particularly well-timed:

1. Built-in uniqueness.
Instead of a mass-produced retail gift, you’re giving something with provenance — often a one-off piece you won’t see in a regular store.

2. Potential for surprisingly good deals.
Unreserved lots can sometimes slip well below typical retail value. If you set a budget and stick to it, you can walk away with something high-end for far less than expected.

3. Still early enough for Christmas delivery.
The auction wraps on 30 November, giving you breathing room before the holiday scramble truly hits.

Auction Details

  • Auctioneer: First State

  • Auction Dates: 23 November 8:15 pm AEDT – 30 November 8:00 pm AEDT

  • Format: Online auction – View Auction

  • Lots: Over 120 unreserved lots within a broader catalogue of more than 400 items

  • Categories: Gold bullion, diamond and gemstone jewellery, Swiss watches, designer bags and accessories

  • Buyer’s Premium: 20% added to the final hammer price

Our Take

If you love the thrill of the hunt, or simply want Christmas gifts that feel personal and premium rather than cookie-cutter, this auction is worth a proper browse. Treat it like treasure-shopping: decide your budget early, bookmark your favourites, and swoop in calmly when the bidding heats up.

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